Human Systems, Identity Evolution, and the Future of Hiring
I help people navigate identity, transition, and the future of work through applied psychology and human systems thinking.
Keri Tietjen Smith is the founder of The Wildfire Group, “Creator of the AI-Ready TA Leader framework”
I spent over two decades transforming talent systems, including scaling NetSuite from 400 to over 5,000 employees by building the hiring infrastructure that made hypergrowth possible.
I’ve advised executives, founders, and teams navigating workforce shifts, capability realignment, identity evolution, and AI-driven change.
Post-Workday lawsuit, one thing is clear: Employers are liable for their AI vendors' algorithmic discrimination.
Most companies using AI in hiring (ATS screening, chatbots, assessments) have never audited for:
• Algorithmic bias against protected classes
• Adverse impact in hiring decisions
• Compliance with EEOC guidance and emerging regulations
• Defensibility if sued or investigated
I conduct comprehensive AI hiring system audits that identify legal liability, ethical gaps, and compliance vulnerabilities before they become $2M lawsuits.
I’m not theorizing. I’ve lived it, built it, and watched what works and what fails — at scale.
I don’t just analyze transformation — I help people live through it and lead through it.
“Keri sees human capability before the résumé does. She helped us make better hiring decisions than any ATS or algorithm ever did.” “Working with her reframed how I think about identity and leadership — it unlocked an entirely new direction in my career.”
“Keri sees human capability before the résumé does. She helped us make better hiring decisions than any ATS or algorithm ever did.” “Working with her reframed how I think about identity and leadership — it unlocked an entirely new direction in my career.”
Real human outcomes. Real change.
If You’re an Individual
Identity & Career Evolution
Clarify your next professional identity
Rebuild confidence, clarity, and narrative
Future-proof yourself in an AI-driven economy
Develop adaptive capability & internal authority
You’re not “lost.” You’re in a transition between identities. I help you navigate that transformation.
If You’re an Organization
Hiring, Talent & Workforce Transformation
Three Ways I Work With Companies:
1. Operational Maturity - Building scalable hiring infrastructure
2. AI Recommendations and Compliance - Auditing tech stacks for algorithmic bias and legal risk
3. IPO Readiness - Preparing TA systems for institutional investor standards
Better hiring starts with better understanding of humans — not algorithms.
Frameworks, Models & Research
Creator of the AI-Ready TA Leader Model, and tools used to help individuals, leaders, and companies navigate complex transitions and build future-ready capability.
New: AI Discrimination Risk Assessment Framework. Learn how to audit AI systems for fairness and accountability.
Who I Work With
People in transition who refuse to stagnate.
High-achievers who feel a shift coming.
Leaders and experts navigating uncertainty.
Organizations adapting to change
Those who know they’re evolving past old identities and want to do it consciously.
Trusted by Industry Leaders
Keri's expertise is trusted by FORTUNE 500 companies like Oracle and NetSuite, as well as various public and private sector organizations. Her impactful insights have been showcased in the media and in numerous publications, making her a sought-after speaker and thought leader.
Join the Journey
Explore the intersection of AI, HR, and human potential with Keri. Whether you're a company aiming to enhance your team dynamics or an individual seeking personal growth, Keri's guidance offers a pathway to success. Connect with a visionary leader shaping the future of work, culture, and well-being.
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